How to: Smooth & Straight.

How to: Smooth & Straight

Eloise Nichola, our Senior Technician from Toni&Guy Richmond, gives her expert tips on how to master a voluminous straight blow dry, using our professional haircare range, label.m

Get the look

Receive a FREE label.m Detangling Paddle Brush when you buy a label.m Thickening Volume Foam and label.m Anti-Frizz Cream as used by Eloise to create and complete the look.*

* Free label.m Detangling Paddle Brush worth £15.50 will be added to your order at the checkout.

label.m Detangling Paddle Brush Bundle Add bundle to basket

Complete the look

Add the finishing touches with our range of expert label.m products as used by Eloise.

label.m Jumbo Hot Brush


label.m Shine Mist



TONI&GUY Soft-Touch
Sectioning Clips

Set of 12


label.m Tourmaline Dryer Black

UK Plug


label.m Professional Titanium Pro-50
White Styling Iron


We Care For Your Hair

Great looking hair starts with the right care so no matter what hair style you are creating today, we want your hair to feel and look its best. That’s why we have put together an exclusive package of our salon teams’ favourites tailored to your different hair concerns.