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Founded in 1960 by Paula Kent after realising that she could help millions of other people who needed gentle, high-performance products - and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair. Paula Kent and her hairdresser, Jheri Redding started Redken with three products and an intensive education programme.
Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her dedication to science and her pioneering spirit helped make the brand what it is today.
Save 25% on entire Redken range. Shop Now
Achieve any look with this range of versatile styling products
Tame your frizzy locks and fight humidity with the brand new Frizz range from Redken
Color Extend Graydiant
Color Extend Graydiant range promotes anti-yellow, all silver brightening and nourishment for grey and silver hair
Say no to brass and yes to strong and bright with the Redken Color Extend Blondage range
Brilliant Shampoo & Conditioners. XL in size, XS in price!
A first to market self-heating innovation that repairs upto one year of surface damage
Beach Envy Volume
Creates gorgeous, loose wavy hair with amazing body
Creates a voluminous style that rises above the rest
Softens dry brittle hair, for added manageablility and shine
All Soft Mega
The new Redken All Soft Mega range designed specifically for very dry, puffy hair
Customizable care for blonde hair without the brassiness
Prevents colour fade, increases vibrancy and adds shine
Especially dedicated to bring out the best in every curl
Adds strength and shine to dull/damaged hair
Strengthens weak hair to prevent hair breakage and damage
Gentle formulas to cleanse, soothe and protect the scalp
Refreshing yet gentle formulas to effectively cleanse mens hair
Explore the range of thickening products for increased volume and fullness
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