The LEXICON Collection was heavily inspired by high fashion campaigns that feature strong, vibrant colours. Evident throughout the styling and hair, the make-up tones were deliberately muted in order to draw full attention to the finished looks.
The 8 women’s cuts and colours and 2 men’s cuts, using label.m products throughout, range from longer styles with statement details such as disconnected panels and short fashion fringes, to the intricate workings of shorter styles with serrated edges and heavy graduation.
Utilising products from partners Wella and L’OREAL, the colour techniques are bold and rich ranging from vivacious gold to raven blue. These are the lexicons that make up the innovative and creatively-driven looks. Deliberately set against a white background, the focus of the headshots remain on the cuts and colour, whereas the full lengths use the black background allowing for the colours to pop and the fashion element to take centre stage.
The end results prove how truly individual, skilful and visionary each member of the team is, hairdressers who are considered to be some of the best in the business.
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