TONI&GUY’s latest Creative Collection, SOCIALIZED, is an interpretation of Global Creative Director Sacha Mascolo-Tarbuck’s creative vision, by the International Artistic Team and presented in 10 definitive advanced cut and colour techniques.
"It's a great time of year where we can all come together in one place and work towards developing that distinctive, stand out TONI&GUY global image. And with the popularity of social media, creating, sharing and inspiring one another has never been so easy, which is why the name Socialized is so perfect for this year’s campaign," - Sacha Mascolo-Tarbuck.
With influences taken from every corner of the globe, fusing together old and new and drawing upon fashion from designer greats such as Giles, Marc Jacobs, Christopher Kane, Alexander Wang and many others, the 8 women’s cuts and colours and two men’s cuts are more dynamic than ever. Using label.m throughout, the styles range from longer lengths with distressed textures, punctuated by overgrown eye skimming fringes to short graphic shapes featuring techniques like tight skin fades, strong angled disconnections and serrated graduations.
Colour makes a statement with a palette of saturated retro red, electric violet, sunset purple and dramatic high contrast such as warm white juxtaposed with pewter to heighten or compliment each style. A theme reflected within the clothes and make up, colour dominated, whether it ruled an entire outfit or was used to create a ‘statement lip’, it was about being bold.
In collaboration with L'Oréal Professionnel and Wella Professionals, SOCIALIZED embraces TONI&GUY’s philosophy of continued education.
This DVD is in English. Subtitles available in the following languages: French, Spanish, German, Italian and Japanese.