As an official sponsor of London Fashion Week, London Fashion Week Festival, and more recently London Fashion Week Men's we remain the only fashion-led hairdresssing brand in the world. We continue to draw upon the vast experience of our session team, who support on over 80 runway shows a year in order to create these educational step-by-steps based on forthcoming key trends.
The style is an exaggeration of shape contouring the face with a classic wave technique.
Internally, we are creating a juxtaposition by clashinthe outline with a comtemporaty tecture to achieve a grpahic feel. Inspiration came from the Bottega Veneta show, which utlised texture to create that contoured wave efect throughtout the shape.
Over the past few seasons we've also seen the growing trend of designers using hair accessories as we have here to create a contrast in texture.
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