“This campaign looks at our past, present and future through three distinct styles: Vintage, Contemporary and Creative, areas where TONI&GUY is simply unrivalled.” Sacha Mascolo-Tarbuck Global Creative Director
LEGACY is a nod to the creative lead’s love of fashion and the brand’s long-standing sponsorship of London Fashion Week. The 2018/2019 anthology references the company’s heritage – celebrating its 600 global salon network and demonstrating its unified international education programme. These notable factors have been re-interpreted through a ‘hair-trend cycle’, which is made up of three elements which together are: VINTAGE, CONTEMPORARY AND CREATIVE.
Vintage – once a creative concept moves on to become comtemporary in style or shade and due to its popularity gathers staying power as a forever classic.
Contemporary - denotes cuts and colours which are trend-led, wearable – yet utilises modern techniques.
Creative - is a an approach which is forward-thinking and provides the ultimate canvass for self-expression and is what every hairdresser strives for.
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